Resources Library by ANA

Research World (February 2009)

Shoppers are, after all, not distinct from consumers or moms or people generally. Shopping is just another facet in the diamond of human personality and behaviour. But now the severity of the recession perversely gives research a real opportunity to...

Catalogue: Research World 2009

Author: ESOMAR B.V.

February 1, 2009

Technography/ethnography in the real world

The projects we will draw upon throughout this paper have all been conducted within the technology sector. Historically, this sector has been driven more by product or technology led innovation processes than by allowing innovation to be driven by...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Judith Staig, Rose Tomlins

Company: GfK

November 20, 2008

Delight or defection

Despite clear demands for better service, customers report almost no improvement in the last decade. Why?Companies too often ignore the dynamic people issues that truly affect customers' experience. Almost half the customers who defect leave because...

Catalogue: Automotive 2008

Authors: Charles Kirk, Jorg Hohnery

Company: Maritz Research

March 3, 2008

The power of communication

The Italian OTC drugs market is evolving. The last significant change occurred about two years ago with the so-called 'Bersani Decree' which ratified the exit of the OTCs from the pharmacy, giving consumers the chance to buy over-the-counter drugs...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Elena Anfosso, Giuliano Meroni

Company: Novartis

February 6, 2008

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007

Authors: Tiziana Traldi, Sabrina Donzelli

Company: Future Concept Lab s.r.l.

November 14, 2007

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007

Authors: Anjul Sharma, Gareth Pugh

Company: Ipsos MRBI

November 12, 2007

Is the web killing the high street?

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers' shopping...

Catalogue: Retail 2007

Author: Graeme Lawrence

February 19, 2007

When is perception reality?

This paper discusses the perception and reality of the concept of ease of use in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth...

Catalogue: Latin America 2006

Authors: Karla Costa, Philip Rhodes

October 20, 2006

Spiritual tourism

Spiritual tourism isn't just religious tourism like pilgrimages. In-depth interviews reveal common motives for this form of travel as well as for a number of other forms. A wide spectrum of travel forms deserves this name.Spiritual tourists seek...

Catalogue: Leisure 2006

Author: Christoph B. Melchers

October 8, 2006